Content Engagement Analytics Dashboard

The Content Engagement Analytics dashboard is your window into the adoption, engagement, and effectiveness of content across your organization. Here you can learn how regularly reviewing and acting on these insights can enhance user adoption and engagement, and overall content strategy.

We recommend having the dashboard open in your own environment as you read through this article. 

Jump to:

• Dashboard Breakdown: What's included and why? - Discover more about what data is included in the dashboard and the reasons behind why it's there. 
• Leveraging Insights to Drive Strategic Actions - Learn how to leverage this data to enhance user adoption and engagement, and overall content strategy.

Note: If your team does not have GUM (Global User Management) enabled, contact your Customer Success Manager for further assistance.

Dashboard Breakdown: What's included and why?

Section 1: How Are Users Viewing and Sharing Content?

What am I looking at?

This section focuses on the core actions within your content environment—viewing and sharing content. You can learn more about these content metrics in our What Mediafly Engagement data can I report on in Intelligence? article. 

• Content Shares: Records generated when users share content via links or direct emails.
• Content Views: These are further divided into:
  • Share Views: When external recipients view shared content.
  • User Views: When internal users view content within the system.

Included Reports

The following reports come configured out of the box, but you can adjust your dashboard to best fit the needs of your organization. 

• Internal Content Views: Shows how frequently internal users are viewing content within the system, helping track internal adoption.
• All Content Shares: Displays the total number of content shares, both internal and external, providing a measure of how content is distributed.
• Content Views by User Groups: Breaks down content views by different user groups, helping you identify which teams are engaging with content the most.
• Content Views by User: Tracks content views on an individual user level, allowing you to see who is actively using the platform.
• Content Shares by User Group: Shows how user groups are sharing content, giving insights into group-level content sharing practices.
• Content Shares by User: Displays individual users’ content sharing activities, letting you track who is sharing the most content.
• User Views Over Time: Provides a timeline of user content views, helping identify trends in platform engagement over time.

Section 2: Have Recently Created Content Items Reached Their Audience?

What am I looking at?

This section provides insights into how your newly created content is performing. The Engagement on Recently Created Content report shows how many shares, views, and downloads newly created content has received.

Included Reports

• Engagement on Recently Created Content: This report tracks the performance of newly created content by showing the number of shares, views, and downloads it has received, helping you quickly assess if your new content is effectively reaching and engaging its intended audience.

Section 3: Which Content Items Are Viewed the Most Across Our Organization?

What am I looking at?

This section provides data on the most viewed content items across your organization, highlighting both new and existing content. It breaks down views by individual items and shows how different user groups are engaging with specific pieces of content. The data reflects which content items are receiving the highest engagement through views, allowing you to identify the most popular or impactful materials.

Included Reports

• Content Views by Item: Displays the number of views for each content item, helping you identify which content is most popular or impactful across the organization.
• Content Views for Recently Created Items: Tracks views specifically for newly created content, allowing you to measure early engagement and determine if new materials are being discovered by users.
• Top Items Viewed by User Groups: Breaks down the most viewed content by user groups, helping you see which teams are engaging with specific content the most, enabling you to tailor future content to their needs.

Section 4: What Types of Content Are We Creating? Is Old Content Being Removed?

What am I looking at?

This section provides reports on content creation and archiving. It tracks the number of content items created over time, who is creating them, and whether older content is being properly archived.

Included Reports

• Content Created Over Time: Tracks new content added.
• Content Lifecycle Inflow/Outflow: Shows the net change in content, factoring in new creations and archived items.
• Content Set to be Released/Archived: Manages content visibility based on scheduled release or archive dates.

Section 5: Sharing Spotlight: How Is Content Shared and Engaged With Externally?

What am I looking at?

This section shows how much content is being shared over time, the methods reps use to share content (e.g., individual items, collections, workspaces), and whether recipients engage with those shares. 

Included Reports

• Content Shares Over Time: Tracks how much content is shared month-to-month.
• Content Shares by Type: Analyzes the different ways reps share content.
• Are Content Shares Viewed Externally?: Tracks whether shared content is viewed and whether recipients provide email addresses for engagement tracking.
• Most Shared/Viewed Content: Highlights which content gets shared and viewed the most, along with the longest view durations.

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Leveraging Insights to Drive Strategic Actions

This dashboard is your window into the adoption, engagement, and effectiveness of content across your organization. We've described the contents of each section with built-in row descriptors & the information above, here we focus on how to use the insights provided by each report. By regularly reviewing and acting on these insights, you can enhance user adoption and engagement, and overall content strategy.

• Key Actions Based on Dashboard Insights - what is your focus?
  • 1. Evaluating User Engagement and Adoption
  • 2. Optimizing Content Sharing and External Reach
  • 3. Refining Content Strategy with Performance Insights
  • 4. Managing Content Lifecycle and System Hygiene
  • 5. Measuring External Content Reach with Sharing Spotlight
• Using Trends and Period-Over-Period Analysis to Guide Improvement
• Next Steps for Maximizing the Dashboard’s Effectiveness

Key Actions Based on Dashboard Insights, with Real-World Examples

1. Evaluating User Engagement and Adoption

The Internal Content Views and Content Views by User/User Group reports provide insight into how different teams and individual users interact with content. These reports are essential for understanding both the breadth and depth of internal engagement with your content solution.

Example Use Case: Your organization rolled out a new training guide to support the sales team. After two weeks, you check the Content Views by User Group report and see that the Sales team’s view count is low, indicating they may not be fully engaging with this resource.

Use This Data To:

• Monitor Adoption of Key Resources: High views in the Internal Content Views report reflect strong adoption. Low views may suggest the content isn’t being accessed or needs more visibility.
• Identify Individual Engagement for Targeted Coaching: With Content Views by User, you can see who is actively using the platform and who might benefit from additional training.

Recommended Actions:

• Increase Visibility of Key Resources: Share the training guide in a team meeting or include it in a sales newsletter. Sometimes, a reminder can boost engagement.
• Target Training Based on Individual Metrics: For team members with low usage in Content Views by User, set up short coaching sessions to guide them through the benefits of using the new training materials, ensuring they know how to access and use it effectively.

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2. Optimizing Content Sharing and External Reach

The All Content Shares, Content Shares by User/User Group, and Content Shares Over Time reports help you track how effectively content is shared internally and externally. They show which materials are shared most and how these efforts impact your organization’s outreach.

Example Use Case: A recent case study on a successful product implementation was created to support Sales in influencing prospects. After a month, you notice in the All Content Shares report that the case study has only been shared a few times, and external views are low.

Use This Data To:

• Evaluate Content Influence on Prospects: The All Content Shares report highlights shared items, giving you a measure of reach. Low shares suggest the content may need to be promoted or revisited.
• Spot High-Performing Sharers: Content Shares by User/User Group lets you see who actively shares content, which can help you identify and spotlight sellers displaying effective sharing behaviors.

Recommended Actions:

• Encourage Broader Sharing: In team meetings, highlight the case study and suggest that Sales reps include it in their outreach. Also, consider setting up a curated collection that includes this case study, along with other relevant materials for easy sharing.
• Create Shareable Bundles: If the Content Shares by User Group report reveals that only individual items are being shared, encourage Sales to share collections or workspaces. This can create a more cohesive experience for prospects and increase the overall engagement.

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3. Refining Content Strategy with Performance Insights

The Content Views by Item and Content Views for Recently Created Items reports are valuable for identifying which content items have high engagement, both historically and upon recent publication. This insight can guide content planning by showing you what’s working and what isn’t.

Example Use Case: You launch a new product tutorial and want to measure its initial impact. Checking the Content Views for Recently Created Items report, you notice low views within the first two weeks. The low engagement may indicate that users aren’t aware of the tutorial.

Use This Data To:

• Spot Content Gaps and Opportunities: Content Views by Item shows which resources are most popular. Use this to focus on creating more of what works.
• Gauge Effectiveness of New Resources: The Content Views for Recently Created Items report allows you to measure early engagement. Low views might indicate a need for better distribution or format adjustments.

Recommended Actions:

• Increase Promotion for New Content: Re-share the tutorial link in team channels and suggest it as a helpful resource during meetings or training sessions. Ensure it’s featured in newsletters or other relevant communications.
• Expand on High-Performing Topics: For items with consistently high views, consider creating follow-up content. For example, if a setup guide for a new feature is popular, create a troubleshooting guide to complement it.

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4. Managing Content Lifecycle and System Hygiene

The Content Created Over Time and Content Lifecycle Inflow/Outflow reports allow you to monitor content additions and removals, helping maintain a relevant and streamlined content library.

Example Use Case: Your organization has accumulated a large volume of content over the past year. In the Content Created Over Time report, you see many items have been added, while the Content Lifecycle Inflow/Outflow report reveals minimal archival activity.

Use This Data To:

• Streamline Content Management: Use these reports to identify older content that may need to be archived, to prevent information overload.
• Acknowledge Contributors: Track content creation by team members to recognize and support frequent contributors, promoting content creation as a shared responsibility.

Recommended Actions:

• Establish Archiving Routines: Set up quarterly reviews to assess content for relevance and archive outdated materials. Communicate these changes to teams so they know the system is continually refined.
• Recognize High Contributors: Use the Content Created Over Time report to identify and thank team members who actively contribute new resources. For example, if a certain team consistently creates valuable content, share their work in company-wide updates to encourage broader participation.

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5. Measuring External Content Reach with Sharing Spotlight

The Content Shares by Type and Are Content Shares Viewed Externally? reports provide insights into external sharing patterns, showing how shared content performs with clients, prospects, and other external audiences.

Example Use Case: Your team recently created a library of product demos for the Sales and Marketing teams to share with potential customers. In the Are Content Shares Viewed Externally? report, you notice low external views, indicating that the demos might not be capturing attention as expected.

Use This Data To:

• Assess Sharing Effectiveness by Content Type: The Content Shares by Type report shows how content is shared (e.g., as individual items or curated collections). This helps ensure users are sharing content in ways that maximize engagement.
• Gauge External Engagement Quality: The Are Content Shares Viewed Externally? report reveals whether external recipients engage with shared content, helping you fine-tune your approach for maximum impact.

Recommended Actions:

• Encourage Curated Shares: If reps mostly share individual demos, promote using collections or playlists to provide a fuller, more valuable experience for recipients.
• Adjust Content Based on Engagement: For content with short view durations, consider restructuring demos into shorter clips or highlight versions to improve engagement. Alternatively, if certain demos perform well, create more like them or expand the use of those demos across other teams.

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Using Trends and Period-Over-Period Analysis to Guide Improvement

The dashboard also offers User Views Over Time and Content Shares Over Time reports that highlight engagement trends, enabling you to measure ongoing improvement and identify areas needing more attention.

Example Use Case: After increasing promotion efforts on a new content series, you check the User Views Over Time report to confirm if internal engagement has risen as expected. If not, you might need to adjust your communication strategy further.

Track Trends Over Time:

• Identify Adoption Increases: User Views Over Time helps confirm if internal engagement is trending up, which indicates improved adoption.
• Track External Reach Over Periods: Use Content Shares Over Time to assess the consistency of your team’s content influence externally, helping you gauge how well materials support ongoing outreach.

Considerations for Strategic Improvement:

• Set Periodic Benchmarks: Establish monthly or quarterly goals for user views and shares. For example, aim to increase external shares by 10% each quarter to expand your influence.
• Adjust Tactics Based on Trends: If shares drop after a period of steady growth, consider refreshing content or changing your sharing approach. Additionally, if internal engagement declines, promote highly-engaged content in team meetings to rekindle interest.

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Next Steps for Maximizing the Dashboard’s Effectiveness

To get the most out of your Content Engagement Analytics dashboard, consider customizing reports to align with your organization’s unique needs.

• Add Filters and Custom Reports: Tailor data views to focus on specific teams, content types, or time periods.
• Schedule a Report-Building Session: Contact your CSM to learn how to build tailored reports that meet your organization’s specific goals.

For further customization guidance, refer to:

• Creating and Editing Dashboards
• Adding Cards to a Dashboard
• Interactive Cards

With these tailored insights, the Content Engagement Analytics dashboard will help you make informed, strategic decisions that drive adoption, enhance engagement, and maximize the impact of your content across your organization.

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