When you combine Engagement's content engagement stats with the versatile reporting tools of Intelligence, you get our Advanced Insights - a much clearer picture of how to improve your content strategy. It helps you see how each piece of content is being used, when it's most effective, and who's engaging with it, all in relation to your success rates. This article breaks down the types of engagement data you can report on, but be sure to check out our Content Analytics Engagement dashboard article to see what we've put together for you right out of the box.

Did you know 5% of a buyer’s time is spent with a seller while the other 95% of their time is spent with content? Imagine the power of knowing which piece of content caused a deal to close, or which piece needs improvement to be more effective. You’ll know what content works, with who, when – so you can do it again, and again, and again, turning your content into win after win after win. So, exactly what kind of engagement data are these reports capturing? Read on.

If you're interested in leveraging Advanced Insights, please contact your CSM.

What types of Engagement data can I report on Intelligence?

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User Views

A User View is generated when a user accesses an item.

Content Share Views

A Content Share View record occurs when a prospect/customer interacts with a content share

Activity Definitions: Content Share View activity reporting

Account Content Share View (Inbound Activity)
Contact Content Share View (Inbound Activity)
Opportunity Content Share View (Inbound Activity)
Lead Content Share Item (Inbound Activity)
Content User Shared Item (Inbound Activity)

Click here to learn more about Content Share Groups.

Content Shares

A Share record occurs when someone in Mediafly's Engagement content management system hits the share button and sends to a prospect/customer.

Activity Definitions: Content Share activity reporting

Account Content Share (Inbound Activity)
Contact Content Share (Inbound Activity)
Opportunity Content Share (Inbound Activity)
Lead Content Share (Inbound Activity)
Content User Share (Inbound Activity)

Click here to learn more about Content Share Groups.

Engagement Content Item

Reporting on content items will reflect the data of individual assets.

Engagement Content Workspace

Content Workspaces are highly configurable portals of assets that allows you to tell a story alongside the assets, reporting on Workspaces will reflect the data of a workspace as a whole, not its individual assets.

Engagement Content Collection

Content Collections are grouping of multiple assets with functionality that allows for easy, marketing approved personalization, reporting on Collections will reflect the data of a collection as a whole, not its individual assets.

Out of the Box Engagement Reports

We already have a variety of out of the box Engagement reports ready for you! These reports are created based on common use cases and, as with all Intelligence reports, can be customized to best fit your needs. Search the All Reports page to find and view these reports. (Those listed as report templates are out of the box, if a report has been altered by your org, it will be considered a custom report.)

OOTB Content Share Reports

All Content Shares
Content Share Performance
Content Share by Collection Name
Content Share by External Views
Content Shares by Person
Content Shares by Type
What percentage of content shares are viewed externally?

OOTB Managed Content Reports

What content are we creating?
Who's creating the most content?
Content set to archive
Content set to be released

OOTB Content Share View Reports

All content share views by Item Title
All content shares views by Session
Most Externally Viewed Share Links
Total View Duration By Content Share (Top 200 Items)
What users get the most views on shares?

Content Share Groups

Content share/view groups support reporting on content share/view activities and allow admin to define a filter / add a user manually.

Content Share by Type: Shows content shares of a configured type to users assigned to this group
Content Share Owner: Show content views and shares to a user that owns the content or the CRM account, opportunity, contact, or lead
Content Share View by Type: Shows content share views of a configured type to users assigned to this group

Content Filters

Content filters in a group configuration allow admin to restrict content that is visible to group members.

*Engagement Analytics is an addition to the robust data options in Intelligence, you may have heard this referred to as Insights 2.0.

Advanced Insights: Reporting Engagement data in Intelligence